Jeremiah Owyang: The Three Spheres of Web Strategy –Updated for 2009
A very illustrative article explaining the three spheres, what they are and how they connect. An excellent study of web strategy.
Brian Solis shows how to measure ROI on social media and both ROI and measuremet is explained so that these concepts can be incorporated in an over all web strategy.
An exellent article from DoshDosh on the art and science of attention grapping social media marketing strategy richly illustrated with cases and examples.
Tamsen McMahon: A scientific method to tame social media madness
Plan a social media marketing campaign by asking the right questions, defining goals, and everything in between. Find the in betweens by using scientific method research.
Adam Singer: Architecting A Social Web Marketing And PR Strategy
An excellent article explaining how to build a social web marketing strategy. Adam Singer covers areas like how to leverage your social presence, authenticity, and PR.