Dan Zarella: The 8 Elements of Contagious Ideas
This article takes you by the hand and explains (the) 8 elements of what makes an idea go viral, not the method but the underlying strategies are discussed.
Social media belongs to PR. Kami Huyse have some very strong arguments for why PR should “own” social media.
Rick Burnes: How @garyvee Builds Business Leverage Out of Passion
Gary Vaynerchuk expanded the family business from $4 million to $60 million by using social media. Passion can move the mountain.
John C. Havens: Augmented reality: What marketers need to know
Upcomming technologies like Augmented Reality (AR) will have it’s impact on the future of marketing. This article shows how AR will be implemented in every thing from X-Box to iPhone.
Olivier Blanchard: Defining Social Media R.O.I. Once And For All: It’s all about the Benjamins.
To successfully measure marketing on social media, one needs to be able to determine ROI. Oliver Blanchard shows how to measure social media ROI.